The new Angry Birds game is a master class on hyper casual game design

I have already discussed this subject here and here, but, from time to time, I like to bring it up again just to remind myself of the huge potential of hyper casual games in the contemporary scenario.

The inspiration for this text was the new Angry Birds mobile game named "Dream Blast". Created by Rovio Studio, the game is an excellent example of how it is possible to create an interesting gaming experience using hyper casual game design. 



The game mechanics consist of a very simple touch-screen gesture where you must destroy two or more connected balls of the same color. If you destroy four or more balls, you will create a red bird. If you create two red birds side by side they will become a yellow bird; and, finally, if you create two yellow birds side by side you will create a big black bird. Each one of them, when touched, explodes in a different way destroying more or less of the scenario. 

The interesting part of the gaming experience comes from how the levels show interesting and varied challenges just by using a touch movement in the screen. The video below shows the intro and some of the main features of the gameplay:



Obviously, Dream Blast uses a business model based on virtual coins that the player can earn by playing or just buying them from the game store. 

Another interesting point of this subject is: how platforms like Google Stadia and Apple Arcade will change the "ecosystem" of the hyper casual games. Will they attract this kind of players to simple experiences with multiscreen possibility? But that’s a subject for another post.

#GoGamers

About hyper casual games

In 2014, I wrote a post titled “Casual games for casual players”, analyzing important features a good casual game must have. This category of games had a boom with the rise of mobile media (smartphones and tablets). Probably the most iconic case that we can discuss here is the Angry Birds phenomenon: a beautiful game with rules you can understand in a second, a high level of replay, and available for a cheap price. Angry Birds became a model in the app stores and after that we could observe a great number of casual games that explored different business models using these simple mechanics.



We have many casual games in different platforms today, but there’s a new idea rising strongly: the hyper casual games concept. These categories of games, according to Johannes Heinze are “games that are lightweight and instantly playable”. Note the difference: the hyper casual are instantly playable; this makes a big difference in today’s gaming context.

Companies like Voodoo and Ketchapp Games (both French) are two good examples of how to explore business models using hyper casual games. They are creating very simple and addicting games. You play them and, if you like them, there’s a possibility to buy a premium version of the game without ads, or you can play it and watch the ads.

One good example of this kind of game is the awesome Helix Jump (one of my favorites). Check the gameplay trailer below:



Here in Brazil, companies like Sioux are investing in this gaming category. They launched a very interesting title named Overjump. Do the exercise: watch the video and notice that in the first 8 seconds you already understand the mechanics.



The most important point of this discussion is the rising of hyper casual games parallel to a big triple A titles showing us that we are living a great moment in the gaming industry: a moment full of opportunities.

#GoGamers