quarta-feira, 9 de outubro de 2013

The new generation

Ludic interfaces are leading and intertwining landmarks of contemporary culture. In the last thirty years or so, gaming culture has become a major trend. From videogame consoles connected to the internet to playing traditional board games, people are increasingly experiencing the field of entertainment.

The contemporary multiplatform environment, with so many connections to different devices, becomes a privileged ambient for the wide use of gaming language.

The new category of mass self-communication (CASTELLS 2009) poses further challenges to understanding current modes of sociability and consumption inside this field. As Castells says (2009:135), the great amount of content access by multiple platforms - digital TV, tablets, smartphones, video games etc. - offered to the public is one essential characteristic of global communication in the digital age. In this digital scenario, many governments, citizens, business groups and entertainment companies have begun to explore the advantages and have started to integrate these multiple platforms in their everyday communication processes.

Why mention all this? The new generation of consoles that will be arriving in the end of the year is a mirror of this process. The Xbox One and The Playstation 4 will surely create new ways of selling entertainment. Not only through the high sophisticated games, but integrating the gaming experience in an ecosystem with television, internet, voice command and social media.

We have many languages involved in this process, but undoubtedly the language of entertainment has a very important role in this context. It’s still early to make predictions, but I bet we will have a significant revolution in the way to make entertainment with this new generation of consoles.

PS: I played Xbox One and Playstation 4 at F.R.O.G congress 2013! Awesome experience.


CASTELLS, M. Communication power. Oxford: Oxford University Press, 2009.

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