This post is a kind of an advice for new game designers and game developing enthusiast.
Nowadays, we have a broad market for many categories of games and this is very good because we can target different kinds of players. Every game designer one day, possibly, dreamed about the chance of developing a complex console/PC game for a very specific type of player: the heavy user gamer.
But, don’t forget that a wide part of gaming consumption comes from casual gamers. The high numbers of casual/simple game downloads from platforms like App Store (Apple) and Play Store (Google) give us a clue of the enormous potential in this area.
More than 200 million people worldwide play casual games via Internet, and it’s impossible to forget the high numbers of casual gamers in mobile devices too.
The essence of the success in this area is the mantra: keep it simple. But “simple” (or casual) is not a synonymous of “poor”, and creating good simple/casual games is a great challenge for game designers. The “Angry Birds”, “Temple Run” and “Draw Something” are good proofs of this idea.
Keep the casual player on your mind all the time and don’t forget that a casual game requires good content, intuitive mechanics and well defined interface. It must be wonderful to create the new “Battlefield” complex FPS game, but it must be wonderful to create the new “Angry Birds” casual game too.
To finish this post I have a good hint for you: visit the site of the “Casual Games Association” (LINK HERE) to get more information about this growing entertainment market.
And I want to share this excellent presentation from Newzoo: the “Trend Report: Casual Social Games - February 2012”
Go (casual) gamers!