terça-feira, 28 de junho de 2016

Using Instagram as a gaming platform

Is it possible to create games using Instagram features? The answer is: yes.

The Turkish cookie brand Biskrem created the "Biskrem Instagram Adventure", a game that uses features from Instagram, such as maps, photos, videos, hashtags, tagging, search, direct messages etc..

The narrative is very fun and mixes aliens with time travel. Check the video case below to better understand the promotional idea.



This example dialogues with the advergaming concept we’ve already discussed here and here. It's another good case of how we can put entertainment and ludic content in marketing/communication campaigns.

And an important thing: this is the post number #250! Epic win!

#GoGamers

3 comentários:

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  2. Instagram is really cool platform for gaming . I have watched your video, it is simple and fun.

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  3. I’ve been your silent reader for quite some time and now I’m delighted to say that I’m inspired by your articles. You have shared very valuable information and knowledge that people should recognise. Thank you for sharing. I would love to see more updates from you.

    social media marketing

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