quinta-feira, 9 de outubro de 2014

Tooth Protectors: an Atari advergame

This game is one of my favorite examples for my game design classes. In 1983, in a partnership with Atari, Johnson & Johnson launched a curious game named Tooth Protectors. The experimental project inserted some features from the modern advergames in its interface and it’s possible to see the brand in the opening screen with some product placement (toothbrush, dental floss and mouthwash).



The game mechanics is very simple and the player must protect teeth from the attack of the cavities. You earn points by folding the harmful elements that fall from the top of the screen. In the video below you can have an idea of the game:



Despite being very simple, Tooth Protectors is the precursor of many examples we see today and a good example of how to do a “ludic archeology”. It’s important to observe that the main branding elements - even in a rudimentary way - are all represented in the proposed interface.



We have other good examples of advergames from Atari platform. I intend to discuss deeply in another post doing a presentation with other examples of different gaming generations.

Go gamers!

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