Newzoo's gamer segmentation: an overview of the nine unique personas

fast post just to share this inspirational study about the gaming market and the potential personas we can find inside it.

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Now more multi-dimensional and fragmented than ever, gamers aren’t just playing games; watching esports and game video content is an equally important part of the puzzle. Hardware and peripheral ownership is, in many cases, another vital component of the fun. These new dimensions of gaming demand a new segmentation that captures all its unique, passionate fans.

#GoGamers