A diagram to think about gamification

Rajat Paharia, in his book "Loyalty 3.0," defines gamification as the use of game design elements, game mechanics, and behavioral science to create engaging and enjoyable experiences for non-game contexts. In essence, gamification involves applying principles commonly found in games to non-game situations, such as marketing, employee engagement, education, and more, in order to motivate people and drive desired behaviors. Paharia emphasizes that gamification is not limited to traditional video games but is a versatile approach that leverages the inherent human desire for competition, achievement, and reward to encourage participation and loyalty in various activities and industries.

In the diagram below, we can see some important clues to start a gamification project:



#GoGamers