quarta-feira, 27 de junho de 2012

What is Gamification?

Some definitions from the book "Gamification of learning and instruction":

"Process of using game thinking and mechanics to engage audiences and solve problens." - Gabe Zichermann, author of Game-based Marketing

"Using game tecniques to make activities more engaging and fun." - Amy Jo Kim, author of Community building on the web

"The broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change." - The Gartner Group

"Is the use of game play mechanics for non-game applications (also know as 'funware')." - Wikipedia

Combining elements from these definitions and getting rid of the emphasis of getting people todo things they ordinarily consider boring, results in defining the term gamification as:

"Gamification is using game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning, and solve problems." - Karl Kapp

What Gamification is not

Only badges, points and rewards; trivialization of learning; new ( the military has been using "war games" simulations, and goal-driven experiences to train personnel for centuries).


KAPP, Karl. The gamification of learning and instruction: game-based methods and strategies for training and education. Pfeiffer: San Francisco, 2012. pages 10 & 12

terça-feira, 26 de junho de 2012

Essential books about game design & gaming concepts - EPISODE IV

Another two good books from my particular game design library to complement the first, the second and the third posts of this subject. In the end of each topic of this post there´s a link to Google Books with previews.

The gamification of learning and instruction by Karl M. Kapp (link)

The Grasshooper by Bernard Suits (link)

quarta-feira, 13 de junho de 2012

Cannes Creativity Festival 2012

The world's most important festival of creative advertising will happen this month in Cannes.

There is a new category for the festival: mobile games. And a game that I've created for .MOBI agency is competing in this cattegory!

Check the video case below.

And cross yours fingers for me! I'll be there.


segunda-feira, 11 de junho de 2012

E3 2012 - The E3 of Disillusion

I want to share an excellent text from the site Gama Sutra (original link here)
by Kris

I started writing an article that was along the lines of "The top five takeaways of E3 2012." That included trends such as connectivity and integration of products (SmartGlass, PS3/Vita cross-play), Sony and Nintendo's lack of a spotlight on dedicated handhelds, and how there was little at E3 in the way of emerging business models and platforms.

Forget that, this is how I really feel.

E3 2012 was finally the E3 of my disillusionment with the so-called triple-A video game industry. And yes, it really did take this long.

On the grand stage in L.A., at the event that I've heard called the "Super Bowl of Video Games," the world's biggest video game publishers made clear at whom they would direct hundreds of millions of dollars of investment: Bloodthirsty, sex-starved teen males who'll high-five at a headshot and a free T-shirt.

What sealed the deal for me was this apparent obsession with violence and vulgarity. Violence in media doesn't bother me. Some of my favorite media (including games) utilizes violence in a very directed way. Self-aware gratuitousness can get a point across. Use violence as a satirical tool, by all means. Use it as a way to develop a tame character into one that becomes a psychopathic murderer.

But why use violence as a tool for narrative or storytelling, when using it as a marketing bullet point is so much easier?

Outside of Nintendo's dry product overviews, the main press conferences at E3 looked like a pissing match of who could say "fuck" more (ooo, bad words!), and who could show off the fanciest, highest-fidelity, most realistic up-close-and-personal (and virtually non-interactive) kill animations.

It's really kind of a shame. If you actually got to see some of these games beyond the trailers and scripted gameplay demos at E3, some actually weren't non-stop slaughter-fests, at least not to the degree to which trailers implied. Some of the violence, in context, made sense.

But if you were an average Joe who strolled into one of these E3 press conferences, and saw hundreds of people hoot and holler when a guy's face gets blown off in high-resolution detail, you might think you walked into an ancient Roman coliseum.

E3 2012 was unabashed pandering to the lowest common denominator, more than ever before. The video game industry wants to be respected as a medium that can be held up to the same creative standards as a New York Times best-selling book or an Oscar-winning movie. Instead, the games industry is complacent in further developing its relegation as a semi-interactive Michael Bay mocking bird.

I want to tell people who watched the livestreams of the press conferences that this is not representative of today's video game industry. There is so much good, so much innovation, so much progression that is happening in other areas of the industry. And people in these emerging areas are actually making some bank.

Attend a conference like CES, you can get an idea of what is sharpening the cutting edge. Go to Game Developers Conference, and you can hear the people who are working directly on games, and understand the challenges they are up against in an industry that is almost overwhelmingly -- yet beautifully -- dynamic in terms of business and creative.

Go to E3 and try to identify trends, you'll soon realize that you're looking into the past. E3 2012 could've been E3 2006. It is a museum without the informative placards. It's an archaeologist's dream. It's a reality show starring a washed-up rockstar. It's old gameplay. Old themes. A parade of old business models meant to pacify retailers, patting them on the head to assure them that they will be as relevant five years from now as they are today. E3 2012 was a fool's circus, more than any other E3 that I've been to. It insulted my intelligence, and insulted my enthusiasm for video games.

I have a friend who is working on a rather well-publicized game for a major handheld platform. He saw the intricate neck-stabbings, the bows and arrows, the line-up-your-reticle-on-that-guy's-head-and-repeat "gameplay," and the press-a-button-to-begin-a-kill-animation "game design." He said that seeing these games made him think, "I sure am glad that I'm making an actual video game." Anyone else who is making actual video games should be just as proud.

If you witnessed E3 as an intelligent enthusiast of video games, you realized the sad truth: The joy is dead, delight is gone. Joy and delight just aren't worth the monetary investment anymore for big-budget games. Joy and delight are replaced by "I fucked your shit up, and I'm a bad-ass, let's crack open a Dew." It took all of these games in one place for me to finally, reluctantly, admit that this is what triple-A video games are now. At least that's how E3 and triple-A game publishers apparently want to portray the world of video games. Are you not entertained?

terça-feira, 5 de junho de 2012

More about ludic interfaces

By Vince

BORJOMI, a georgian mineral water, launched a few weeks ago an awesome site with a great ludic interface. The creative team of the site found a very clever way to talk about the main feature of the product.

The mineral water has a curious differential: its source lays under 8 kilometers from the surface, so the water has a high level of purity.

There was a great challenge in this case and the solution for this advertising piece was not so obvious, but the creative team had a great idea: to create the deepest site of the internet.

They created a site that allows the user to scroll the screen for (real) eight kilometers. Looks weird, but it is true and you can check this on the URL http://thedeepestsite.com/ and on the video below.

If you have patience to "dig" the screen to the end, you will find the mysterious and pure source of water BORJOMI. As a prize you can write your name in a kind of hall of fame and tell the fact in your Facebook timeline to your friends.

An important feature of the site: anytime you want, it's possible to save your progress by using your Facebook login and password.

The BORJOMI's site is an excellent example of ludic interface. It is not a game, but it uses characteristics of games as "save", "badges", "ranking" and "mechanics" to promote a brand. This case shows us that is possible to put ludicity in many differents aspects of advertising and marketing.

I want to bring more gaming advertising cases to the blog. Wait for news.


sábado, 2 de junho de 2012

Video game origins

By Vince

A long time ago, in the beggining of the 80's started a great video game revolution with the Atari system.

A lot of titles from this time became the first inspiration for modern genres.

It's possible to see the first insights for FPSs and RPGs in these primitive interfaces.

Let's check some curious examples:

Battle Zone X Battlefield 3

Dark Chambers X Diablo 3

Enduro X Forza

Pitfall X Limbo

Tennis X Virtua Tennis 3

It's possible to create a huge list. Send suggestions and enjoy!